Question 3: What have you learned from your audience feedback?

As outlined in the audience post in our Group blog (see this post here), the primary target audience for our band are teenage girls aged 13-20. The secondary audiences for our band are teenage boys aged 13-20, young girls aged 10-13 and young adult girls aged 20-25. In order to target our audience through our video, website and album we used our research into these age groups.
Throughout the video, the lead singer is shown as a strong female role model, as she stands up for herself and punishes the boyfriend for cheating on her. This strong attitude (and the fact her costumes aren't too provocative) promote 'girl power' and directly appeal to our audience.

Our website and album cover also appeal to our audience through their designs, as they both show the rock theme. Our website has the rock/grunge theme throughout, with the brick wall background and the handwritten font.

Our album cover also targets our audience throughout. The front of the album cover is a 'mugshot' style photo of the lead singer with the album name on the chalkboard she is holding. This rebellious theme appeals to our target audience as they are of an age where they begin to rebel against their parents and other authorities.

We exhibited our music video to a large group of our target audience originally, and then again to a 'focus group' of 11 people. The focus group filled out questionnaires and we recorded some of their thoughts after their viewing:



The questionnaires which we asked our focus group to fill in gave us some good feedback, as well as points on which we needed to improve. All of the focus group members recognised that the genre of the music and the video was Rock, which was our original intention. They also thought that the video fitted well with the song, as the it had good energy and a convincing performance. However, the group also thought that there should be a greater variety of camera angles and settings throughout the video, as it looked too similar between set-ups.
They thought that the video was likely to be shown on MTV and Viva and that it was suitable for a debut video as it established the artist well with it's close ups of the band.
The group gave the video and average score of 7.7 out of 10
Here is the questionnaire we asked the focus group to fill in:


As well as exhibiting it publicly to our audience, we also released the video online to our audience via social networking sites such as Twitter and Facebook. We then asked them for feedback via an online survey, as our research showed our target audience spend a lot of time online.

Our online survey

From our audience feedback, I have learned that I should have input more variation on the camera angles when shooting the performance. Also, some of the shots should have had more movement and been framed closer to the actors in shot. I have also learned that the audience thought our shots were too similar and that we needed to differentiate the set-ups more, maybe with lighting or setting changes.
I am pleased that the genre of music came across well and that the audience thought the video was a good fit for the song.