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Final Music Video

Album Cover

Album Cover

Website

Website
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Tuesday 6 December 2011

Question 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

We used new media technologies throughout our project, from planning to the construction and editing of our video. We used a range of technologies, from Web 2.0 in our website construction and audience feedback to the lighting and sound systems in the studio for our filming.

Web 2.0:
We used Web 2.0 a lot in our project, as not only did we create our own band website, we also exhibited our music video online through social networking websites and got feedback through an online survey.

As well as making an online website, we also made a mobile version as our target audience is very technologically minded


Making our website on Wix was challenging to begin with, as I wasn't sure of how to properly use it in order to get the website to look how we wanted it to. However I soon got the hang of it and started to add photos and widgets. Here is a short video of some of the features I used when making our website:



Here is our finished website:

Adobe Photoshop/ Premiere Pro:
Adobe Photoshop CS5.5 was another very useful tool for our project, and I used it a lot with the construction of the album cover and editing photos for the website.

Whilst editing the photos for the album and the website, I found some useful tools which I hadn't used before. The spot healing tool was especially useful, as it meant I could fix small parts of the photo (such as blemishes on the band member's faces) easily and get them looking professional. Here is an example of some pf the editing I carried out during this project:


To edit our video we used Adobe Premiere Pro CS5.5. For my AS project I used Premiere Pro CS3 and the newer version for this project was much better for me to use, even though it was largely the same. I used the 'Brightness and Contrast' and 'Three-way colour corrector' tools a lot to colour grade the video, as we had to make sure the band members (especially the lead singer) were the same colour in the consecutive shots.
Colour Correcting

As you can see, the colour grading made a noticeable change to the outcome of
the shot, although it is more obvious with the band shots

Camera:
We shot the entirety of this project on a HDRV1E camera in 1080p HD. I had not used the camera before and one particular aspect which it took me a little while to get used to was the exposure and the focus settings. As we were in the studio, Ihad to set the exposure to the right level so that you couldn't see the white walls around the curtains behind the performance. However, if I put the exposure levels too low I couldn't properly see the performance and if they were too high, it picked up gain and this lowered the picture quality.
The picture on the left is a still from the footage on the first day. You can see that the exposure is
set too high and this lowers the picture quality. The picture on the right is a still from the footage on the last day.
Here you can see the exposure is much better and so the picture quality is too.
Thankfully, the stills camera was much easier to use for the band photos so I was able to take high quality photos during the photoshoot with no real problems. 
We used the Canon 550D for our Photoshoot and  Behind the Scenes photos

Studio:
We shot our entire video in our school's Seward Studio, which has new light and sound systems which I had to learn in order for us to properly shoot the video.
It didn't take me too long to learn how to use the lighting in the studio, as it was quite straight forward. After being taught how to move the lights, I was able to position them so that they gave the look we wanted for our video. I had to make sure that all the band members were properly lit and that you could easily see them on the camera.
Positioning the lights

The new sound system in the studio was also very useful, although originally we didn't use it. For the shoots where we only had one band member in the shot we used and iPod and speakers to play the song (though the iPod version was full length and for our video we had cut some of the lyrics). This was a practical solution, but it didn't work for the full band shots as the drums were too loud and so the band couldn't properly hear the track.
To solve this problem, we used the new sound system in the studio during the band shots. This meant we could play the cut down version of the song loudly through the surround system for the whole band to hear.

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