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Saturday 24 September 2011

Website Research

www.onedirectionmusic.com

The website for One Direction is very interactive. As you can see from the images above, the welcome page for the website shows the debut video which fills the entire screen. Across the top of the page is the One Direction banner and in the top corner is the logo for the band, which enforces the artist identity. Along the bottom banner there are 3 links to iTunes, HMV and Amazon, where you can purchase the song. These links persuade the audience to spend their money on the band before they have even entered the website.

Upon entering the website, you go onto the home page where you instantly see a large image of the band in the campervan which features in their debut video. Further down the homepage are the main articles, which the audience can view, 'like' and share with their friends on Facebook, increasing the audience interactivity of the site.


The audience interactivity is also shown in the Gallery and Videos pages. The Gallery has lots of photos of the band, the individual members and behind the scene shots. It also has audience uploaded 'Fan Art'. All of the photos can be commented on and shared via social networking sites such as Facebook and Twitter.

The Videos page is similarly interactive, with their debut video being central on the site. However, it is part of a playlist, so there are more videos for the audience to watch whilst enojoying the website.


Finally, there is the 1D Shop. This site is similar in style to the main website (as you can see from the main photo of the band). This is a god way of getting the audience to spend money, as by advertising the merchandise on the website they know they are directly appealing to the correct target audience. There are a whole range of products, from t-shirts to pendants to calendars featuring the band.

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