Critical Response Analysis

OK Go - Here It Goes Again (2005)



What works? What, in your opinion, is effective about this music video?

• Dance is choreographed on treadmills
• Band members are all wearing bright colours
• The entire video is one wide shot of the 8 treadmills
• The setting is very simple, which draws the audiences attention to the band and the choreography in the foreground

What doesn't work? What, in your opinion, could be improved / done differently?

• As the whole video is a single wide shot, there is no feeling of being with the band as there are no close up shots
• It isn't obvious at the start who the singer is, as there are no close ups so you cannot instantly tell who is singing
• No performance shots of the band, so it almost seems like a dance video rather than a music video